As a copy editor with a strong understanding of SEO, I know just how much language and wording can impact search engine rankings. One relatively small tweak that can make a big difference is the use of contractions.
Contractions, such as “let`s” instead of “let us,” are not only more natural and conversational, but they also help to improve the readability and accessibility of your content. Studies have shown that using contractions can increase comprehension and engagement, which are both important factors for SEO success.
Additionally, using contractions can help to improve the flow and rhythm of your writing, making it more enjoyable to read and increasing the likelihood that readers will stay engaged and read through to the end. This, in turn, can lead to longer dwell times on your page, which is another important factor for SEO rankings.
Of course, it`s important to use contractions in a way that feels natural and appropriate for your specific brand and audience. If your brand voice is more formal or serious, for example, you may want to use fewer contractions or none at all.
Overall, though, incorporating contractions into your writing whenever appropriate can be a simple yet effective way to improve your content`s readability, accessibility, and engagement – all of which can help boost your search engine rankings and drive more traffic to your site. So don`t be afraid to let those contractions fly!